Start generating leads with ready-to-execute marketing tools
- Ready-to-launch multi-touch campaigns, mini-sites and webinars.
- Leverage promotional resources for your marketing initiatives.
- Full support from our Concierge Services team as well as Funded Service Programs.
Simplifying Your Marketing Activity
Go to market and reporting tools allow you to:
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How Does Elastic Grid Work?
Elastic Grid generates leads for you. It is a demand generation platform that provides professional, co-branded emails (eDMs) and micro-sites, telling compelling digital stories, to engage contacts with your solutions.
Every Elastic Grid Campaign Launcher module site contains your logo and contact details and click-level tracking. When a contact matches your lead criteria, you receive a Lead Alert containing their details and site interaction information —perfect for making a pro-active sales call or email while your site and brand are top-of-mind.
You own the leads!
- Customize campaigns quickly and easily
- Engage and educate customers through co-branded interactive micro-sites
- Generate and qualify real-time leads to create opportunities
- Track usage and construct unique profiles for every contact
What's included in an Elastic Grid Module?
- Co-Branded HTML campaign emails
When you log in to send your email campaign, a series of professionally designed HTML emails, bearing your logo, are ready for launch. Our copywriters have provided copy which you are free to change before launch. Every email is responsively designed to optimize viewing across devices. Each email is thematically linked with corresponding sections of your co-branded micro-site.
- Co-Branded Website
Every Grid Module contains your logo and all of your contact details under the ‘Contact Us’ section. Elastic Grid Modules allow you to also include your company positioning statement and some additional resources or collateral. In most cases, website content is personalized for recipients—based on details in the contact database you upload. Customer first name and their company name are the most common variables used to personalize content inside your co-branded website.
- Email Engine, Profile2Lead™ tracking and 6 months of secure hosting
You now have a powerful email engine with click-level Profile2Lead™ tracking. And, it’s all securely hosted for 6 months on Elastic Grid. Only you can access your contacts’ details and you own the leads.
- Pre-qualified leads generated in real-time
Before sending your email YOU can set the lead criteria for the Lead Alert emails. When someone matches your criteria, a Lead Alert containing their contact details and all of their interactions with your co-branded site is emailed to your inbox. This information enables you to make a pro-active sales call or email while the campaign is top-of-mind.
- Co-Branded HTML campaign emails
How do I get started?
If you’re an existing Elastic Grid user, you can use your current login details. If not, simply sign up to Elastic Grid via our simple registration form.
Once approved, you’ll receive an email confirming your login details. Confirmation should take less than 24 hours. Then, once you’ve logged in, visit Campaigns. Review and select Grid Modules from the available campaigns. When you’ve chosen your Grid Modules, upload your contact database and launch your campaign.
When and how often should I run a campaign?
You can use Elastic Grid to run a co-branded Elastic Grid campaign whenever you like. Each approved campaign registration includes six months of hosting.
Are there limitations on the use of each campaign?
You can send a single Elastic Grid campaign to as many contacts as you like. You may also send a single Elastic Grid campaign out as many times as you like, over a consecutive 6 month period of time.
What about support?
Concierge Services are available to help you with any general questions you might have about a particular campaign or Elastic Grid in general.
I'm really busy. Can someone launch my campaign for me?
If your vendor is Concierge Service enabled, with your permission, the team can upload your database, modify copy for your emails, set up the lead criteria per your specifications, and send you a test email for sign-off. Then, when approved, send out the emails on your behalf.
Can I modify the campaign to stand out from my competition?
Yes! You may customize your HTML emails, your logo, your contact details and other pre-determined site elements.
Can I add an Elastic Grid campaign link to my website?
Yes you can – you’ll receive a unique URL for your Elastic Grid website.
What about unsubscribes?
The Grid uses a single click opt-out mechanism to let contacts opt-out of a specific partner’s campaign. If a contact asks to be removed from ALL Elastic Grid campaigns, then we will oblige. This happens very rarely.
Does the Grid prevent partners from marketing to the same people?
Statistically speaking, it is very unlikely that overlapping partner lists will be noticed by customers. Also, we have yet to hear a complaint from a partner or customer about list overlap. If partners are using their in-house lists of customers with whom they have conducted business in the past, then this further reduces the already low probability of overlap.
Is my data secure?
A partner’s contact database is theirs and theirs alone. Elastic Grid is owned and operated by Elastic Digital.
Elastic Digital will not access your data (except to service your account), nor will we provide this data to vendors, or any other party. The data is secured under your username/password, so you control access using your personal login information. This level of security means that you can easily re-use your secure lists in future Grid campaigns.
How much time does it take?
Elastic Grid is specifically designed with the user in mind and our development team has endeavored to make the application as easy to use and intuitive as possible. Excluding time spent on following up on leads or internal list cleansing, getting started is as simple as finding the campaign you want to run, selecting your modules, uploading your list and scheduling your send date.
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